According to the press release dated August 3, 2010:
"The Aisle New York debuts with a hand curated selection of bridal fashion and accessories from the world’s top designers including Monique Lhuillier, Oscar de la Renta, Marchesa, Reem Acra, Lela Rose, Angel Sanchez, Elizabeth Fillmore and more. Most featured merchandise including wedding dresses and gowns, veils and headpieces, designer and fine jewelry, lingerie, shoes, and evening bags are promotionally priced, passing along significant consumer savings. The site also offers select new collections and designer initiatives at regular prices. Merchandise ranges from one-of-a kind runway pieces, coveted designer archives, new custom-made orders, and exclusive designer capsule initiatives. The platform’s editorial section, Inside The Aisle, features dynamic content for everything wedding, from aspirational fashion imagery, to e-commerce shopping guidance, and tips and pointers from industry experts. And to spread the love even further, The Aisle New York donates a portion of proceeds from every gown sold to the charity of the designers’ choice."
Interested in pre-registering for membership? Visit www.TheAisleNewYork.com.